Post ideas · Chimney service

Google post ideas for chimney sweeps: November to January

November is when homeowners light the first fire of the year, so it is the busiest time for chimney work. After that, the focus shifts to safe burning habits and the odd winter problem like a noisy cap or a smoky room. Your posts can help owners know what to check and when to call.

How to use this list

Pick one idea a week and rotate the kinds of post: a seasonal tip, a service spotlight, a local post, a customer question, and a real offer only when you have one. Don't run the same kind two weeks in a row.
Only mention services you actually offer and facts you can point to on your own website. No made-up prices, discounts or promises.
Put the point in the first sentence. Name your service and your town once, naturally.
Use one of your own job photos when one fits. Never use a stock photo that pretends to be your work.
Use the Call now or Book button for the next step. Google's posts policy says posts with contact details it can't verify, including phone numbers, may be removed (Google's posts content policy).

November

First fires of the season, so inspect and sweep before you burn.

Book your chimney inspection before the first fire
National fire safety guidance (NFPA 211) recommends having a chimney inspected once a year, and fall is the easiest time to do it.
Include: A photo of your crew at work, the service name plus your town, and the Book or Call button.
What a chimney sweep visit includes
Walk through the steps, such as brushing the flue, clearing soot and looking over the firebox, damper and cap.
Include: Only the steps you really do, a before-and-after photo, and your service area.
What is creosote and why does it matter?
Creosote is a sooty or tar-like buildup from burning wood, and it can catch fire if it piles up in the flue.
Include: A close-up photo of buildup from a real job and the Call button.
Birds, squirrels and raccoons in the chimney
Animals look for warm, sheltered spots, and a nest can block the flue and let smoke back into the room.
Include: Post the animal item only if you offer removal or caps, with a photo from a real job.
Is your chimney cap missing or rusted?
A cap keeps rain and animals out of the flue, and it is easy to spot from the yard.
Include: A photo of a cap you installed or replaced, only if you offer that, and your booking link.
Burn seasoned wood only
Dry, seasoned firewood burns cleaner, and wet wood adds to smoke and soot in the chimney.
Include: A short tip with a photo of a neat woodpile and your town name.
Gas fireplace or wood stove? Both need a check
Owners often think only wood fires need service, but gas units and stoves have parts to look over too.
Include: List the fireplace types you service and the Book or Call button.

December

Holiday fires, guests, and safe habits around the hearth.

Put ashes in a metal container, outside
Ashes can hold hot embers for days, so scoop them into a metal container and keep it away from the house and the deck.
Include: A simple safety photo or graphic and your service area.
No wrapping paper in the fireplace
Paper burns fast and hot, and flying embers can land in the room or start a chimney fire, so keep it out of the fire.
Include: A friendly holiday tone and your town name.
Santa is welcome, but check the chimney first
A light-hearted post that points out a clean, inspected chimney is a good thing to have before the big night.
Include: A holiday photo of your crew and a Call or Book button.
Test your carbon monoxide detectors
Every home with a fireplace, stove or gas appliance should have working CO detectors, and December is a good reminder.
Include: A photo of a detector, a simple tip to test the button, and your holiday hours only if confirmed.
Smoke coming back into the room?
Smoky rooms can point to a closed damper, a blocked flue or a cold chimney, so stop the fire and call.
Include: A calm safety message, your service area and the Call button.
Hosting guests? A quick fireplace safety check
Before a house full of guests, check the screen is in place, the area is clear of stockings and decorations, and the flue is open.
Include: A tidy hearth photo and your town name.
How to build a clean-burning fire
Use dry wood, give it airflow, and skip trash and treated wood so less soot builds in the chimney.
Include: A short tip list and the Book button.

January

Deep winter damage checks and booking ahead for spring.

Cold-weather chimney damage to look for
Freeze and thaw can crack mortar and crowns, and flaking brick or white staining is worth a look.
Include: A photo of damage from a real job and the Call button.
Chimney crown and water leaks
The crown is the concrete or mortar top of the chimney, and cracks there can let water in.
Include: Post only if you repair crowns, with a repair photo and your service area.
A draft or cold air coming down the chimney?
A cold draft can come from an open damper or a worn seal, and an inspection can find the cause.
Include: Mention damper work only if you offer it, with the Book or Call button.
Why does my fireplace smell in damp weather?
Soot and moisture can bring a smoky smell back into the room, and a cleaning or cap may help.
Include: A plain explanation, your town name and the Call button.
Put your spring chimney work on the calendar
Booking early gives owners a choice of days before the busy season picks up.
Include: Your booking method and a real offer only if you run one.
Should I have my fireplace inspected after I buy a home?
New owners cannot know how the last owner used the chimney, so an inspection is a smart first step.
Include: Your service area, a note on inspection levels only if you offer them, and the Call button.

Where you are changes the list

Cold-winter areas

Lean into inspections and sweeping in November, then safe burning habits and ash handling in December. In January, talk about freeze damage to brick, mortar and crowns.

Warm-winter areas

In the South, Southwest and coastal California, fireplaces are used less often, so posts can focus on holiday fires, gas units and animals moving in. Remind owners that an unused chimney can still hold a nest or debris.

Wet, mild climates

Where winter brings long rain, caps and crowns matter most because water can sneak in. Posts about leaks and damp smells fit well here.

Questions customers ask this time of year

How often should a chimney be inspected?: National fire safety guidance (NFPA 211) recommends an inspection once a year. We can tell you after a visit whether a sweep is needed too.
Can I burn any wood in my fireplace?: Dry, seasoned firewood is best. Avoid trash, wrapping paper and treated or painted wood, which can add soot and fumes. Wet wood also burns poorly and smokes more.

Ideas only: every real post should use your own services, town and details. Written by FreshMap, 2026-10-17.