Post ideas · Roofing

Google post ideas for roofing companies: November to January

Winter brings wind, heavy rain, snow and ice, and most homeowners notice roof problems when water shows up on a ceiling. These ideas focus on what owners can safely check from the ground, the services you offer, and the questions people ask once storms start. Keep every tip on the ground: never post anything that invites a homeowner onto a roof.

How to use this list

Pick one idea a week and rotate the kinds of post: a seasonal tip, a service spotlight, a local post, a customer question, and a real offer only when you have one. Don't run the same kind two weeks in a row.
Only mention services you actually offer and facts you can point to on your own website. No made-up prices, discounts or promises.
Put the point in the first sentence. Name your service and your town once, naturally.
Use one of your own job photos when one fits. Never use a stock photo that pretends to be your work.
Use the Call now or Book button for the next step. Google's posts policy says posts with contact details it can't verify, including phone numbers, may be removed (Google's posts content policy).

November

Pre-winter roof checks and getting ahead of storms.

A fall roof check you can do from the ground
Missing or lifted shingles, granules piling up at downspouts and sagging lines are all visible from the yard, and catching them before winter matters.
Include: One of your own roof photos, a tip to use binoculars instead of a ladder, and the Book button for an inspection.
What happens during one of our roof inspections
Explaining the visit, from shingles to flashing to the attic, helps homeowners know what they will learn.
Include: The inspection service name, how to book, and photos or a written report only if you really provide them.
Repair or replace? An inspection gives you the answer
Many roofs need a repair, not a new roof, and the only way to know is to look at the damage.
Include: Both your repair and replacement services, plus your town.
Clogged gutters can push water under your roof edge
Leaves and debris trap water at the gutter line, and in cold areas that water can freeze and back up under shingles.
Include: Your gutter cleaning service only if you offer it, and a reminder to hire help rather than climb a ladder in wet or icy weather.
Branches over the roof? Deal with them before winter storms
Limbs that rub shingles wear them down, and heavy branches can fall in wind, snow or ice.
Include: A photo of storm damage from a fallen limb; offer trimming only if you do it, otherwise tell homeowners to call a tree pro.
Chimney flashing: a common spot for winter leaks
The metal where the roof meets the chimney takes a beating, and stains on the chimney or ceiling nearby can point to it.
Include: A photo of flashing you repaired and the leak repair service name.
Peek into the attic with a flashlight after a storm
From the attic hatch, homeowners can look for daylight, damp spots or stains without walking on anything.
Include: A line telling people to stay at the hatch and not step between the beams, plus the Call now button.

December

Ice, wind and leaks: what to do when winter hits.

Big icicles at the eaves? What they can mean
Large icicles and ice dams often point to heat escaping into the attic, which melts snow that then refreezes at the edge.
Include: A ground-level photo of an ice dam; offer attic ventilation or insulation work only if you do it, and tell homeowners not to chip at the ice.
Roof leak? What to do until our crew gets there
Move valuables, set out a bucket, and take photos of ceiling stains or drips to show the roofer.
Include: The leak repair service name; mention emergency service only if your site says you offer it.
After a windstorm: what to look for from the yard
Shingles in the yard, lifted edges and debris on the roof are signs to call for an inspection, not to climb up.
Include: One of your storm repair photos, your service area and the Call button.
Heavy snow on the roof? Leave the shoveling to a pro
Climbing up or using a ladder on snow and ice is dangerous, and roof rakes and shovels can damage shingles.
Include: the Call now button; mention snow removal only if you offer it.
Hanging holiday lights without damaging your roof
Nails and staples through shingles leave holes that can leak later, so clips made for gutters are the better choice.
Include: A tip to keep lights at the gutter line from the ground or a short step stool, and to leave anything higher to a pro.
Does homeowner's insurance cover roof damage?
It depends on the policy and what caused the damage, so the first step is to read your policy and take photos.
Include: Say you help document damage or work with claims only if your site says so; otherwise keep it to "check your policy".
Our holiday hours, and why to book spring work now
Customers planning a spring roof project can get on the schedule early.
Include: Your confirmed holiday hours and booking method; a real offer only if you actually run one.

January

Plan the year and keep watching for winter damage.

New year, new home plan: put a roof check on the calendar
January is a good time to plan roof work for the year before the spring rush.
Include: Your town name and your booking link or phone number.
Can roofing work be done in winter?
Many repairs can be done when the weather allows, and a leak should not wait until spring.
Include: A photo of a winter job your crew did and a note that you will explain what can be done now versus later.
Dark streaks and moss on the roof: what they mean
Dark streaks are often algae, while moss holds moisture against shingles and can lift them over time.
Include: A photo of a roof you treated or repaired, and a tip not to pressure wash shingles.
Skylight leaking? It may be the flashing, not the glass
Drips around a skylight in winter are often from worn flashing or seals, which a roofer can check.
Include: Post only if you work on skylights; include one of your skylight job photos.
How to read a roofing estimate
Explaining terms like tear-off, underlayment, flashing and ventilation helps homeowners compare quotes with confidence.
Include: The parts that show up on your own estimates and how to request one.
Picking a shingle color that suits your house
Homeowners planning a spring replacement start thinking about looks in winter.
Include: Photos of finished roofs from your jobs in a few different colors, with permission.
Gutter guards: less debris on the roof edge
Guards can cut down on clogs from leaves and needles, which helps gutters move water away from the roof.
Include: Post only if you install gutter guards; include one of your install photos and how to get a quote.

Where you are changes the list

Cold-winter areas

Snow, ice dams and wind lead the season. Start with ground-level checks in November, then focus on icicles, snow on the roof and leak repair in December and January.

Warm-winter areas

On the Gulf Coast and in Florida, the Atlantic hurricane season ends November 30, so storm-damage follow-ups and flashing checks after heavy rain fit late fall. In the Southwest and coastal California, mild dry spells are a good time to talk about repairs, sun-worn roofing and planning replacements. Swap ice and snow posts for rain and wind topics.

Pacific Northwest

The rainy season brings steady leaks, moss and gutters clogged with needles. Moss, flashing and gutter posts fit well all winter.

Questions customers ask this time of year

Can you repair a roof in the winter?: Many repairs can be done in winter when the weather allows, and a leak should not wait for spring. Some materials seal best in milder weather, so a roofer may make a temporary fix first and finish the job on a better day. Ask what makes sense for your roof.
Should I knock the icicles or ice off my roof?: No. Climbing up or hitting the ice can hurt you and damage shingles and gutters. Take photos from the ground and call a roofer to look at what is causing the ice.

Ideas only: every real post should use your own services, town and details. Written by FreshMap, 2026-10-17.