Post ideas · HVAC

Google post ideas for HVAC companies: November to January

Winter is when heating calls pile up and homeowners search for help fast. These ideas cover tune-ups, no-heat warning signs, carbon monoxide safety and the questions customers ask once the cold sets in. Post one a week, add your own job photo, and stick to the services your company really offers.

How to use this list

Pick one idea a week and rotate the kinds of post: a seasonal tip, a service spotlight, a local post, a customer question, and a real offer only when you have one. Don't run the same kind two weeks in a row.
Only mention services you actually offer and facts you can point to on your own website. No made-up prices, discounts or promises.
Put the point in the first sentence. Name your service and your town once, naturally.
Use one of your own job photos when one fits. Never use a stock photo that pretends to be your work.
Use the Call now or Book button for the next step. Google's posts policy says posts with contact details it can't verify, including phone numbers, may be removed (Google's posts content policy).

November

Get heating systems ready before the first hard cold.

Book your furnace or heat pump tune-up before the cold
A pre-season check can catch worn parts before the system runs day and night, and schedules fill up once the first cold snap hits.
Include: One of your own photos of a tech on a tune-up, the service name plus your town, and the Book button.
Check your furnace filter: a two-minute job anyone can do
A clogged filter cuts airflow and makes the system work harder, and checking it is a safe, easy homeowner task.
Include: A real photo of a dirty filter next to a clean one, plus a line telling people to turn the system off at the thermostat before swapping it.
What our techs check on a heating maintenance visit
Walking through the visit step by step shows customers what they are paying for and how it helps avoid a mid-winter breakdown.
Include: A short list of the checks you actually do, your maintenance plan only if you offer one, and the Call button.
Why the heat smells like burning the first time it runs
Dust burning off the heat exchanger or heat strips is common for a short time, but a smell that lingers means it is time to call a pro.
Include: The heating repair service name, the Call now button, and a line that anyone who smells gas should leave the house and call the gas company or 911.
Heat pump steaming outside? It may be the defrost cycle
Heat pump owners often worry when the outdoor unit steams or pauses in cold weather, so explain that defrost is normal and that ice that stays on the unit is not.
Include: One of your photos of a heat pump you service and your service area.
Hosting Thanksgiving: keep the whole house comfortable
A full house and a hot oven change how rooms feel, so a steady thermostat and open vents help the system keep up.
Include: Your town name, a reminder not to block vents with extra chairs or furniture, and holiday hours only if you have confirmed them.
Keep boxes and paint away from the furnace
Utility rooms fill up with holiday storage, and heating equipment needs open space around it to run safely and be serviced.
Include: A photo of a clean, clear furnace area from one of your jobs and the Call button.

December

Keep the heat on safely through the holidays.

Test your carbon monoxide detectors this week
Gas and oil furnaces burn fuel all winter, so a quick press of the test button on each CO detector is a smart habit before the holidays.
Include: A plain reminder to test detectors and follow the detector maker's battery and replacement advice, with no medical claims, plus the Call now button.
Keep furnace vents and the heat pump clear of snow and leaves
Many furnaces vent through a pipe on a side wall, and a blocked vent or a buried outdoor unit can stop the system.
Include: A photo of a clear vent or outdoor unit, a tip to check them from the ground after a storm, and your town.
Warning signs your heating system needs a repair
Short cycling, rooms that never warm up, new banging or squealing, and a higher bill with no clear reason are all worth a service call.
Include: The repair service name and how to reach you; say 24/7 only if you really offer it.
Repair or replace an older furnace? How we help you decide
Age, how often it breaks, comfort in each room and an honest look at the system all go into a good answer.
Include: One of your photos of a recent install, the replacement service name, and the Book button for an assessment.
No heat? Three safe things to check before you call
The thermostat is set to heat and has working batteries, the furnace power switch near the unit is on, and the filter is not clogged.
Include: the Call now button and the Call button for when those checks do not fix it.
Our holiday hours and what to do if the heat goes out
Customers want to know who to call if the heat stops during the holiday week.
Include: Your confirmed holiday hours and contact method; a real offer only if you actually run one.
Give the gift of a heating check for a parent or neighbor
A maintenance visit is a practical gift for someone who should not be dealing with a cold house.
Include: Only post this if you sell gift certificates or can book a visit for someone else; include how to set it up.

January

Get customers through the coldest weeks and plan the year.

Why your heat pump runs almost nonstop on the coldest days
Long run times in deep cold are normal for a heat pump, but a house that cannot hold temperature is a reason to call.
Include: Your heat pump service, a photo of a unit you serviced, and your service area.
High-efficiency furnace stopped? The drain line may be frozen
In hard cold, the condensate line on a high-efficiency furnace can freeze and shut the system off, often with gurgling or an error light first.
Include: The repair service name, the Call now button, and a note to call rather than take the furnace apart.
Small thermostat changes beat big swings
A steady setting keeps rooms even, and with heat pumps a big jump can turn on backup heat that costs more to run.
Include: A photo of a thermostat you installed; mention smart thermostat installs only if you offer them.
Why one bedroom is always colder than the rest
Uneven rooms often come down to airflow, closed vents or duct problems, and a tech can find the cause.
Include: The ductwork or airflow service you offer and the Book button.
Dry air and static shocks? What a whole-home humidifier does
Heated winter air can feel dry, and some homes are a good fit for a humidifier added to the system.
Include: Post only if you install humidifiers; include one of your install photos and how to ask for a quote.
Meet the tech who may be at your door this winter
A short intro to a team member puts a friendly face on the company and helps customers feel safe letting you in.
Include: A photo and first name of a tech who agreed to be featured, and the areas they cover.
Start the new year by booking spring AC maintenance
Getting on the calendar early means the cooling check is done before the first hot week, not after.
Include: Your booking link or phone number and your town name.

Where you are changes the list

Cold-winter areas

Lead with furnace and heat pump tune-ups in early November, then shift to no-heat calls, clearing vents after snow and carbon monoxide safety. Frozen condensate lines and heat pumps running long cycles are good January topics.

Warm-winter areas

In the South, Gulf Coast, Florida, the Southwest and coastal California, many homes switch between heat and AC in the same week. Swap freeze posts for heat-mode checks, filter changes, indoor humidity and air quality, and booking AC maintenance before spring.

Pacific Northwest

Winters there are long and damp, and many homes use heat pumps. Posts on heat pump defrost, damp indoor air, and keeping outdoor units clear of leaves and needles fit the rainy season well.

Questions customers ask this time of year

Is it bad to keep turning the thermostat up and down?: For most systems, a steady setting is easier on the equipment and keeps the house more even. With a heat pump, a big jump can turn on backup heat, which usually costs more to run. If you like a schedule, small changes work better than big swings.
How often should I change my furnace filter?: It depends on the filter type, pets in the home and how much the system runs. Check it once a month in winter and change it when it looks gray or dusty, or when the filter maker says to. If you are not sure which size you need, ask your tech on the next visit.

Ideas only: every real post should use your own services, town and details. Written by FreshMap, 2026-10-17.