Should you hire a Google Business Profile posting service? An honest checklist

The short answer: if you'll honestly post something useful every week, do it yourself and save the money. If your profile keeps going quiet during the busy season, a posting service is worth it, as long as it passes the checklist below.

Do it yourself if

You or someone on your team enjoys writing and can set aside time every week, all year.
You already have a list of topics. Our free post ideas library and weekly rotation help.

Hire a service if

Your last post is months old. Google archives posts older than six months unless you set a date range (Google Help: posts), so a gap shows.
You'd rather spend a minute approving a post than half an hour writing it.

The checklist: what a good service does

Never asks for your Google password.
Writes from your own website and services, not generic filler.
Shows you every post before it goes live, and lets you change or reject it.
Keeps phone numbers out of the post text and uses the Call now button, since Google says posts with unverifiable phone numbers may be removed (posts content policy).
Is month to month, with a clear price and nothing hidden.

Red flags

Promises about rankings. Google says there is no way to request or pay for a better local ranking (Google's local ranking help page).
Fake reviews or made-up offers. They put your profile at risk.
Long contracts or setup fees for what is weekly writing.

Where FreshMap fits

FreshMap is one plan: $197 a month, month to month, for a weekly Google post plus a Facebook version, written from your own website, and you approve every post. See pricing and how it works, or ask for one free post first.

Sources

Google facts on this page come from the Google help pages above, checked October 2026. Google updates its menus and policies; when in doubt, its help pages win.